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Company
Cat.
Size
Contact
Role
DM?
Email
Phone
Q1 — Feasibility Cost
Q2 — Cost of Delay
Q3 — Cohort Data Cost
Q4 — Value of 1-Week
Q5 — WTP
Pain?
Q6 — Stay in Touch
Notes
🏥 Site Intel
Site
Type
Size
Contact
Role
DM?
Email
Phone
A1 — Outreach Method
A2 — FQ Time
A3 — Passed on Trial?
B1 — Cohort Query Method
B2 — Estimate Accuracy
B3 — EHR Auto-Answer
C1 — EHR Concern
C2 — What Would Make You Say Yes
C3 — Approver
Notes
📇 Contact Information
Part A — Discovery
Question 1 — Feasibility Cost
"What does a full feasibility study cost your organization today, with both external and internal fees?"
Question 2 — Cost of Delay
"What is the average cost of a study delay for your organization?"
Question 3 — Paid for Cohort Data
"Have you ever paid a vendor specifically for patient-level cohort data — such as a registry or EHR data pull? What did that cost per study?"
Question 4 — Value of 1-Week Feasibility
"If you could reduce feasibility time from six weeks down to one week using real patient data from the actual sites — no closed claims or historical data — what would that efficiency be worth per study?"
Part B — Transition (Pain Confirmed)
Question 5 — Willingness to Pay (Hypothetical)
"What would you expect to pay for it?"
Question 6 — Stay in Touch / Referrals
"Based on what you have described, would you be open to staying in touch as we develop it? And is there anyone else in your network you would suggest I speak with?"
Part A — Outreach & Feasibility Burden
A1 — Sponsor Outreach Method
"How do sponsors or CROs typically approach your site when they are looking for investigators? Phone calls, emails, a portal?"
A2 — Feasibility Questionnaire Time
"When you receive a feasibility questionnaire, how long does it take to fill it out?"
A3 — Passed on a Trial Due to Burden
"Have you ever been approached for a trial that seemed like a good fit, but the process of responding was so burdensome you passed on it?"
Part B — EHR & Cohort Data
B1 — How Do You Estimate Eligible Patients?
"When a sponsor asks how many eligible patients you might have for a given protocol, how do you figure that out today? Do you run a query in your EHR, or is it more manual?"
B2 — Accuracy of Enrollment Estimates
"How accurate are those estimates? Have you ever committed to enrollment targets you could not hit?"
B3 — EHR Auto-Answer Value
"If your EHR could automatically answer those cohort questions — de-identified, HIPAA-compliant, no manual work — would that change how many trials you consider participating in?"
Part C — Willingness to Connect EHR
C1 — Biggest Concern About EHR Connection
"What would your biggest concern be about connecting your EHR to a platform that shares de-identified cohort data with sponsors?"
👂 Listen for: privacy, IT burden, liability, trust
C2 — What Would Make You Say Yes?
"If there was no cost to your site and it reduced your admin burden on feasibility questionnaires, what would need to be true for you to say yes?"
C3 — Who Needs to Approve?
"Who at your organization would need to approve something like that — is it you, IT, legal, the CMO?"
Additional Notes
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